William Katz:  Urgent Agenda

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RURAL MEDIA IN REVOLT – AT 8:33 A.M. ET:  It's a great idea.  Rural media, fed up with being ignored by the big guys downtown, is starting to hold candidate interviews of its own. Yippee.  From the Washington Examiner: 

Tired of big city media taking over political coverage in early rural primaries and caucuses, local media is elbowing in to demand that the parties and candidates address small town issues such as agriculture beyond basic talking points.

Led by the Nashville-based RFD-TV, the goal is to force candidates to get up to speed on rural concerns rather than focus simply on questions posed by the national media.

"Rural states set the tone," said RFD-TV founder Patrick Gottsch, noting that four — Iowa, New Hampshire, Nevada and South Carolina — are the first to choose presidential nominees. "There aren't enough rural questions being asked," he added.

In a move endorsed by the parties, RFD-TV working with SiriusXM and cable provider Mediacom are planning a new one-hour interview program called "Rural Town Hall" that will feature one candidate at a time addressing rural issues and questions from group such as the 4-H.

Host Orion Samuelson said questions will range from agriculture to small-town education, water supplies and aging workers and migrant immigration.

One thing it won't be, added Gottsch, is gotcha journalism: up to 200 questions will be provided to candidates in advance. "Hopefully," he said, "we'll light a fire and create an understanding. We're in the business of building a bridge between urban and rural."

Samuelson said that RFD-TV's audience will be encouraged to email questions and ideas for discussions. He said the sessions should help to discover both where the candidates stand on rural issues and help connect those with the concerns of city dwellers.

COMMENT:   Now the question is whether the big guys will cover these forums.  Or will they dismiss them as pablum for the "flyover people."  The fact that we have to ask the question tells us much about big media.

June 23,  2015